BarBann has built a proprietary computer system that provides valuable market research information about all Peer-to-Peer file sharing across the net.

BarBann isolates new “discoveries”, new instances of an identified entertainment file. The BarBann system uses it’s unique “p2pDNA” system to “fingerprint” the file for accurate identification. The BarBann system corrects the inaccuracies inherent in the many Peer-to-Peer file sharing identifications. For instance, "Bridge over Troubled Waters by the Beatles" on the file sharing communites is correctly identified as "Bridge over Troubled Waters by Simon and Garfunkle".

BarBann provides information about the volume of “discoveries” (new shares discovered today), participating nodes (user locations), types of participants (personal, corporate, educational, major corporate), release to date discoveries, and personal preference reports (people who download artist “A” also download artist “B”).

In 1991, SoundScan, Inc. introduced a point-of-sale tracking system for music and weekly reports of this activity that transformed the music business by providing an accurate market data about how individual products are selling. Several members of the technical consulting firm that built the tracking system for SoundScan, Inc. founded BarBann, Inc. Bill Schulz, the president of BarBann, was part of the original technical team that built SoundScan. He later joined the SoundScan organization as Vice President of Operations and Special Projects, where he was the head of support for the proprietary system that allows SoundScan to tally the nations sales and generate its charts and title reports.